A Content Connect Initiative White Paper.
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About the White Paper
In 2022, a Content Connect Initiative (CCI) survey revealed a considerable potential for media organizations to make more data-driven decisions and connect their supply chains better. In ‘The Transformation of TV: Industry Perspectives on the Road to 2030’, the CCI describes why media companies must improve on those two axes to thrive in any of the most probable scenarios for tomorrow’s media industry.
In this follow-up CCI white paper, management consultant Gijsbert Voorneveld now explains — with a real-life case and lessons learned in various media organizations — how organizations can become more data-driven, connected, and agile using Lean Six Sigma as a very effective method to drive and implement process improvements.
This white paper aims to give you a good understanding of Lean Six Sigma and how to start your improvement projects using the DMAIC (Define, Measure, Analyse, Improve, Control) approach.