Lean Six Sigma for Media Organizations
How media organizations can use Lean Six Sigma to improve their processes and become more data-driven, more connected, and more agile.
In this follow-up CCI white paper, management consultant Gijsbert Voorneveld now explains — with a real-life case and lessons learned in various media organizations — how organizations can become more data-driven, connected, and agile using Lean Six Sigma as a very effective method to drive and implement process improvements.
The Transformation of TV
Industry Perspectives on the Road to 2030
Developments during the 2010s have fundamentally changed the TV market, lowering barriers to entry, and stimulating investment and innovation. In response, TV companies, broadcasters, and programmers have invested in digitally transforming their operations and supply chains and in rolling out streaming services and advanced advertising offerings.
Content Connect Initiative
The Content Connect Initiative is a brand new programme focused on exploring the challenges and opportunities facing the TV industry – broadcasters, programmers and producers – during the 2020s.
[The Project X Institute]
The Project X Institute is a thought leadership and strategic advisory collective, focused on the international media, advertising, entertainment, technology, and sports industries. We help senior executives solve complex challenges in the connected world.
Mediagenix helps leading media enterprises optimize the end-to-end content supply chain, allowing them to focus on creativity, connecting with viewers and delivering memorable experiences, anytime, anywhere, on any device.

Gathering intelligence to build a sound market data foundation.


Bringing industry experts together — in person or on screen — to connect and engage at events and round tables.


Gathering intelligence and insights to support innovative thinking.

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“The media industry is at a pivotal time.”

Ivan Verbesselt, MEDIAGENIX Chief Product & Marketing Officer,
about why MEDIAGENIX is supporting the Content Connect Initiative and how he sees the CCI going forward.

“The pandemic may prove to have been a case of short-term pain, long-term gain for the broadcasters.”

Ian Whittaker
Media/MarTech/Tech Analyst

CCI Partners CCI Partners

“With DTC profits more elusive than some had hoped, DTC reverts to being part of a broad content business.”

Mike Darcey
Director SKY TV New Zealand / Director Arqiva

Latest updates Latest updates

asd Let's connect

If you have any questions about the Content Connect Initiative or want to be part of it, do not hesitate to get in touch.