Aksel van der Wal, member of the MEDIAGENIX board, discusses how media companies, large and small, need to evolve their business models to respond to changes in consumer behaviour. He also discusses the implications for operational processes and the convergence of broadcast and linear workflows.
“The company culture has to change first.”
![](https://content-connect-initiative.com/wp-content/uploads/2022/07/aksel-van-der-wal.jpg)