“The media industry is at a pivotal time.”

“The media industry is at a pivotal time. A perfect moment for media companies to take a step back, take stock and reflect on how they will transform for the future.” Ivan Verbesselt, MEDIAGENIX Chief Product & Marketing Officer, about why MEDIAGENIX is supporting the Content Connect Initiative, the transformational changes and the importance of smart content supply chains, and how he sees the Content Connect Initiative going forward.